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Debbie Ridpath Ohi reads, writes and illustrates for young people.

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Main | 1997 April Blatherings »
Monday
Nov292010

Raisin Bran Box Back Translation

SillyRaisinBranBox-2010-11-29-07-48.jpg

Above: the back of a Raisin Bran Box in Canada right now. I understand that the government is trying to educate people how to read nutrition tables, but I can’t help but think there must have been a better way. Basic message of all the text above seems to be (at least at first glance, and who’s going to read the back of a cereal box that closely??):

15 is a bigger number than 5.

I wonder how many tax dollars went into the planning and execution of this project.

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